Online Ordering has changed the way that businesses operate. That said, driving sales through your Online Ordering Website is a task easier said than done. Driving sales through an Online Ordering website requires a strategic approach and ongoing enhancements.
Here are 5 Ways Your Business Can Drive Sales Through Your Online Ordering Website in 2023.
Let’s dive into it!
1. Optimise Website Design
When it comes to having a successful Online Ordering Website, nothing is more important than Design. If a user enters your website and doesn’t know where to go to make an order, they will leave and go elsewhere!
To drive sales through your Online Ordering Website you need to ensure that your website is visually appealing, easy to navigate and most importantly mobile-responsive. When a user enters your website, they should know where to go to view your range of products and how to make a purchase without needing any explanation or training.
Having a strong website design will lead to greater website optimisation, more traffic and most importantly better customer conversions!
2. Streamline the Ordering Process
A mistake that so many businesses make when it comes to their Online Ordering Website is having a complex or confusing ordering process. If your ordering process is too long or requires too much information, customers will bounce without fulfilling their order.
The key to driving sales through your online ordering website is having a simple ordering process. From the time a user selects a product to the time they add their payment the process needs to be fast and simple.
Minimise the number of steps your checkout requires, accept multiple payment options, and accommodate different customer requests. The easier you make the ordering process, the more sales you will generate, it’s that simple.
3. Promote Offers & Discounts
How often have you went onto a big retailers Online Ordering Website and a discount coupon pop up has appeared? The reason why big retail websites do this is because it works and motivates a customer to proceed with a purchase.
To increase the likelihood of generating a sale through your Online Ordering Website think about implementing different offers and discount options for customers when they enter or begin an order process. Studies show that Websites that offer Online Coupons result in 40% greater sales than websites that do not!
4. Grow Online Revies and Testimonials
Don’t understand the importance of Online Reviews? Studies have found that 93% of Online Customers use Online Reviews to determine what to buy and more importantly who to buy from. One of the best ways to drive sales through your Online Ordering Website is by growing and promoting positive online reviews.
After a customer has purchased from your business ask them to leave a review online. To help them with the process, think about automating a reviews link that can be sent to customers via SMS. Building your businesses online reviews will result in better customer generation and retention whether it be online or in store.
5. Monitor and Analyse Website Performance
An Online Ordering Website is not a set and forget tool. To maximise sales opportunities, it is important that your business continues to monitor and analyse website performance.
When you analyse your website’s performance you may identify areas that are not working and that can be improved. For example, you may notice that a significant portion of your user base are bouncing at a certain stage of the ordering process. Based on this information you can go back and resolve the issue to maximise future conversion opportunities.
Final Word,
Online Ordering has and will continue to change the way that product-based businesses operate. To drive sales through your Online Ordering Website you need to implement the right strategies that make customers take action. The 5 strategies presented are a few proven ways your business can drive more sales through your Online Ordering Website in 2023.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyVend latest news page here.
About EasyVend,
For Supply Chain Businesses, EasyVend supports and automates every part of your business, freeing you up to grow your sales simply, unlike other ERP systems.
EasyVend includes key everyday features like Inventory Management, Online Ordering, Invoicing, Receipting, Automatic Credit Card Payments, Accounting Integration, Route Management, Business reporting and more.
Using the latest technologies, EasyVend removes common frustrations making business more streamlined today!
To learn more about EasyVend or to get a no-obligation free demo of the software, call us today on 1300 473 744 or submit the form below.