The Food and Beverage Industry is extremely competitive. With so much choice available, convincing customers to choose your business over a competitor can be difficult.
EasyVend has put together 5 ways you can convince customers to choose your business in 2023.
1. Online Reviews
Haven’t put much thought into your businesses Online Reviews? Research has found that 93% of customers use online reviews to determine what to buy and more importantly who to buy from. The only way that your business will be able to convince a customer to choose your business over the competition is by growing your online reviews.
After a customer has purchased a product from your business, ask them to leave a review of the product and your service online. You may need to offer customers an incentive to motivate them to take action. Think about offering a future discount to customers if they provide an online review.
Building positive online reviews is by far the easiest and most powerful way businesses can convince buyers to shop with them in 2023.
2. Have the Right Products
Seems obvious right? But so many businesses continue to make simple product mistakes that in turn costs them customers. To convince buyers to shop with your business it is absolutely essential that you sell the products that they want to buy.
Before you begin selling products it is important to do market research. Your business needs to identify what products customers are buying and most importantly at what price they are buying them for.
Once you know this, try to find ways to source those products to sell direct to the customer. Having the right products is the only way that you will be able to get customers into your business.
3. Competitive Pricing
Price is often the key determining factor for a customer when it comes to choosing who to buy from. Put yourself in a customer’s shoes, if you see the same product being sold at a cheaper price from another seller, who are you going to choose?
Like we mentioned in the last point, before you begin selling products to sell, it is important that you do market research to see what price your competitors are charging for similar products. Once you know the prices that they are charging try to offer a price point that either matches or betters what they are offering.
4. Adapt to the Customer
Customer preferences can change in an instant. To remain competitive it is important that your business continues to adapt to customer buying changes. Think about it, what customers were buying 5 years ago and the way that they were buying it is much different to the way they do it today.
This is where speaking to your customers becomes so important. Your business needs to hear from your customers firsthand about what they are buying and how they like buying it. Based on the information you receive from your customers, continue to adapt your offering to meet their current needs and requirements. Adapting to the customer can and will lead to better conversions and customer retention!
5. Make the Buying Process Easy
The importance of this point cannot be overstated. To get customers to choose your business over the competition, you need to offer the fastest and easiest buying process. From the time the customer selects a product to the time they receive the goods, the entire process needs to be fast and simple.
The best way to offer the simplest buying process is by implementing your own Online Ordering Website. The benefit of having an Online Ordering Website is customers can place orders online at a time that suits them best. Everything from product selection to payment and delivery date selection can be done entirely online without having to call or email your business!
Final Word,
The Food & Beverage industry is extremely competitive. The only way that your business is going to be able to convince buyers to buy from you is by offering the best products at the most affordable price. The 5 strategies presented are a few proven ways your business can convince customers to shop with your business in 2023.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyVend latest news page here.
About EasyVend,
For Supply Chain Businesses, EasyVend supports and automates every part of your business, freeing you up to grow your sales simply, unlike other ERP systems.
EasyVend includes key everyday features like Inventory Management, Online Ordering, Invoicing, Receipting, Automatic Credit Card Payments, Xero Accounting Integration, Route Management, Business reporting and more.
Using the latest technologies, EasyVend removes common frustrations making business more streamlined today!
To learn more about EasyVend or to get a no-obligation free demo of the software, call us today on 1300 473 744 or submit the form below.