Customer Referrals are one of the most popular and most inexpensive ways for businesses to get new customers. Customers are more likely to trust the recommendations of their friends, family, and colleagues, than they are to trust advertising. The reason why Referrals are so beneficial for business is they cost next to nothing to acquire compared to other forms of marketing.
However, gaining customer referrals can be challenging and is no easy task. In this blog, EasyVend has put together 5 proven strategies that your business can use to get more referral customers.
Let’s get into it!
1. Provide 5-Star Customer Service
It may seem obvious, but the importance of this point cannot be overstated. The only way that your business is going to get more referral customers is by providing the absolute best customer service. If your current customers don’t have a good experience buying from your business, why would they refer others to use you?
To gain more referral customers it is important that your business does everything it can to make the customer’s experience better. Ensure you are keeping your promise and are fulfilling orders on time. Offering the best customer service is the only way that your business can get more referral customers.
2. Offer Great Products
If you are looking to get more referral customers for your business you need to sell great and affordable products. Think about it, if customers can get similar products from another business at a cheaper price, why would they refer someone to shop with you?
Before you begin selling products to customers it is important that you research what your competitors are doing. See the products that they are selling, the quality of those products and most importantly the prices they are charging. Once you know that information try to offer customers something better. Selling cheap, high-quality products will get customers talking and is by far the best way to get more organic customers to your business.
3. Introduce Customer Rewards Program
One of the most popular proven ways of receiving referral customers is introducing a customer rewards program. Why do airlines use customer rewards? Why do supermarkets use customer rewards? Because they work and get new customers through the doors.
The key to having a strong customer rewards program is offering something of value. The more valuable your proposition is, the more likely a customer will be to take action. Think about offering a savings if a customer referrers someone new to your business. The best thing about a rewards program is you can adjust the rewards to best suit your businesses unique position.
4. Grow Your Online Reviews
Don’t realise the importance of Online Reviews? Studies show that 93% of Australians use online reviews to determine what products to buy and more importantly who to buy from. To put it simply, if you want to generate more referral customers, you need to build your businesses online reviews.
Have a think about it, if you see one of your friends post a glowing review about a company they have just bought from, would you be inclined to try them out?
After a customer has purchased from your business ask them to leave a few comments online. Building your businesses online reviews is one of the best ways to acquire cheap customers to your business!
5. Adapt to the Customer
Customer purchasing habits change. The way that customers buy products today will be much different to the way that they will purchase them in 5 years’ time. That said, to receive ongoing referral leads it is important that your business continues to adapt to the customer.
Speak to your customers, find out what they like about your business and what they may want you to change. Based on the information provided, adapt your service offering to better align with customers current needs.
Referral leads have and will always be one of the most popular marketing methods for businesses – the reason being, they are cheap. Referral leads won’t come through overnight, it involves having a strong strategy that gets customers talking. The 5 tips presented are a few proven strategies that your business can use to get more referral customers in 2023.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyVend latest news page here.
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