It’s one thing getting visitors to your Online Ordering Website but it’s a whole other thing to keep them engaged to purchase your products.
That brings us to the question. What can you do to engage visitors on your Online Ordering Website?
EasyVend has put together 5 ways you can engage visitors on your Online Ordering Website to maximise conversions.
Let’s get into it.
1. Simple Navigation
This point is so critical. The only way that you will be able to engage your website visitors is by having a simple and easy website navigation. When a user visits your website, they should instantly know where to go to order the products they are looking for.
Your design needs to be clear, easy to read and positioned appropriately. Having a strong and simple website design will lead to visitors spending more time on your website and will ultimately increase conversion possibilities.
2. Mobile Friendly
Research shows that over 60% of all web searches come from a Mobile Device. To build, engage and convert web visitors into full paying customers, it is absolutely essential that your Online Ordering Website is Mobile Device Friendly.
Before you publish your Online Ordering Website, test the operating capabilities via your mobile device. This is where point number one becomes so important. Your navigation needs to be simple and easy to use on both computer devices and mobile devices. Having a mobile compatible website will lead to better user engagement and greater conversions.
3. Fast Load Speed
To have a successful Online Ordering Website, you need to have a fast load speed. Think about it, if you clicked on a website and it look more than a few seconds to load would you wait? The answer is no and that’s the same for most people.
To build engagement and traffic acquisition it is important that your Website has a fast load sped. Studies show that a one-second load speed delay on a website leads to a 7% reduction in customer conversions.
When someone clicks on your website and any of the additional pages on your website, pages need to load as fast as possible. You need to give visitors what they want when they want it, or they will go elsewhere.
4. Easy Action Items
The key to having a successful website is having easy and clear action items. For example, on an online ordering website, you need to make it clear what customers need to do to begin, proceed and pay for a food or beverage order.
When someone clicks to begin an order, you need to make it easy and clear for them to complete. The customer should instantly know where to go and what to do to complete the rest of their order. The easier you make the ordering process for customers, the more web visitors you will convert!
5. Discount Coupons
How many times have you went on a big retailers website and a discount coupon pop up has appeared? The reason why big companies do this is because it works! Studies show that up to 15% of web visitors engage and proceed with an order after receiving a discount offer when shopping online.
The benefit of having a discount pop up appear a few seconds after a user has accessed your website is it motivates them to take action. Having a discount pop up available on your website will lead to better website engagement and will maximise conversions.
To engage customers on your Online Ordering Website you need to give them what they want, when they want it. The 5 tips presented are a few good ways your business can build, harness, and maximise website conversions in 2023.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyVend latest news page here.
For Supply Chain Businesses, EasyVend supports and automates every part of your business, freeing you up to grow your sales simply, unlike other ERP systems.
EasyVend includes key everyday features like Inventory Management, Online Ordering, Invoicing, Receipting, Automatic Credit Card Payments, Xero & MYOB Accounting Integration, Route Management, Business reporting and more.
Using the latest technologies, EasyVend removes common frustrations making business more streamlined today!
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