The biggest challenge facing all businesses that sell products online is customer abandonment. Studies show that almost 70% of all online orders end up being abandoned.
While it is inevitable that there are going to be abandonments, as a business owner trading online your number one goal is to is to convert as many online customers into sales as possible.
EasyVend has put together the 5 Best Ways Your Business Can Reduce Cart Abandonment.
Let’s get into it!
1. Set Up Conversion Tracking
The first and most important thing that you need to do to reduce cart abandonment is to set up conversion tracking and analytics. Your business needs to know at what point in the ordering cycle customers abandon. Are they getting to 50% of the order process or under 10%? Conversion tracking will help you identify this.
The benefit of setting up and having strong conversion tracking is it will tell you firsthand where customers are leaving. With this information, you can go back and work on improving the relevant part of your ordering process to increase the likelihood of order conversion.
2. Make the Order Process as Simple as Possible
The main reason why so many customers abandon their order is because the process is too long, or hard to complete. The only way that your business is going to be able to reduce cart abandonment is by making the order process as fast and as easy as possible.
Go back and have a look at your order process, see what sections are essential and what fields are not. Ideally the customer should be able to complete an order in under a few minutes. The more time it takes for a customer to complete an order, the higher the risk of abandonment!
3. Have Clear Action Items
To get customers to proceed with an order you need to make the process clear. From the time a customer selects a product to the time they click pay, the process needs to be simple and clear. If a customer can’t find where to go to take action they will leave, it’s as simple as that!
Before you begin selling products online it is important that you test your ordering process on your close contacts. Receive their feedback, see what they think and adjust your process based on initial feedback. Having clear action items will help users proceed deeper and deeper into the ordering process and ultimately fulfilling the order request.
4. Offer Save Order Options
Not all customers will be able to order right away and that’s okay. They may need to locate their payment card, check delivery dates, amongst other things. A mistake that so many businesses make is not offering a save option. If a customer begins an order and for whatever reason cannot complete it there and then and they are unable to save their request, it almost diminishes the chances of receiving that order in the future.
To minimise cart abandonment it is important that your Website offers customers the ability to save their order requests if required. The benefit of providing this option is customers can come back later at a time and continue where they left off instead of having to start all over again!
5. Provide Multiple Payment Options
Studies have shown that the section where most customers abandon an order is during the payment process. One of the main reasons for this is because many websites don’t cater for the customers’ relevant payment option.
To minimise cart abandonment, it is absolutely essential that your website has and accepts multiple different payment options. You need to allow a customer to order no matter what payment method they use or what provider they are with. Offering multiple payment options reduces the risk of customer abandonment and will lead to greater order conversions.
Understanding Why Shoppers Leave an Abandoned Cart
If you sell online, you’ve probably seen customers adding items to their cart but never completing the order. It’s frustrating, and it happens more often than you’d like.
There are plenty of reasons why customers do so. Sometimes the checkout takes too long. Other times, buyers get distracted or can’t find the payment option they want. Whatever the reason, every abandoned order is a missed sale and a lost chance to grow your business.
For food and beverage suppliers, this problem hits even harder. Your regular customers expect a quick and easy process. If ordering isn’t simple, they won’t think twice about moving to another supplier.
But with the right steps, you can turn abandoned carts into completed sales and keep customers coming back.
The True Impact of Cart Abandonment Rate on Your Business
Your cart abandonment rate represents the lost revenue and missed opportunities. Every incomplete order is money that should have been in your account but isn’t.
For suppliers and distributors, the effects run deeper:
- More admin work chasing up half-finished or forgotten orders.
- Stock planning becomes unpredictable, and it becomes harder to manage inventory.
- Customers get frustrated, and their satisfaction level lowers,
If left unchecked, shopping cart abandonment weakens both profitability and customer trust. But when you address it head-on, you don’t just save sales, you create a smoother buying experience that keeps customers loyal.
Proven Ways to Lower Checkout Abandonment and Stop Shopping Cart Abandonment
To truly reduce cart abandonment, you need more than just a smoother checkout. It’s about understanding your customers and removing friction before they even think of leaving.
Here are additional ways to consider:
- Send timely cart reminders: A simple email or SMS reminder can nudge buyers back to complete their purchase.
- Offer limited-time incentives: Discounts, free delivery, or small add-ons can encourage faster decisions.
- Show trust signals: Display secure payment badges or testimonials to reassure customers.
- Optimise for mobile: Many abandoned carts happen on phones. A mobile-friendly design makes checkout effortless.
- Provide real-time support: Live chat or quick help options prevent customers from leaving when questions arise.
Final Word,
The most frustrating thing about selling online is cart abandonment. Fortunately, there are ways that your business can reduce the risk of cart abandonment and increase conversions. The 5 tips presented are proven ways your business can reduce cart abandonment in 2023.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyVend latest news page here.
About EasyVend,
For Supply Chain Businesses, EasyVend supports and automates every part of your business, freeing you up to grow your sales simply, unlike other ERP systems.
EasyVend includes key everyday features like Inventory Management, Online Ordering, Invoicing, Receipting, Automatic Credit Card Payments, Xero & MYOB Accounting Integration, Route Management, Business reporting and more.
Using the latest technologies, EasyVend removes common frustrations making business more streamlined today!
To learn more about EasyVend or to get a no-obligation Trial EasyVend of the software, call us today on 1300 473 744 or submit the form below.
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FAQs
How to fix cart abandonment?
The best way to fix abandoned cart issues is to understand where customers drop off. Use analytics to track behaviour, then adjust your process accordingly. Offering save-cart options, mobile-friendly design, and incentives like free shipping can also bring customers back.
Which strategy helps recover abandoned carts?
Email recovery campaigns are one of the most effective strategies. By sending personalised reminders, showcasing saved items, or including a discount code, you can win back customers and reduce shopping cart abandonment.
How do you end lazy cart syndrome?
Lazy cart syndrome happens when customers hesitate before completing an order. To end it, build urgency with limited-time offers, highlight low stock, and use clear and bold calls-to-action. A seamless experience encourages customers to check out without delay.
What’s the difference between cart abandonment and checkout abandonment?
Cart abandonment happens when customers add products but leave before starting checkout. Checkout abandonment occurs when they begin the payment process but don’t finish. Both mean lost sales, but addressing them requires slightly different tactics.