With Australian consumers shifting their buying habits to online, Online Ordering Websites have never been more important for Food and Beverage Businesses. To put it simply, if your F&B business doesn’t have its own Online Ordering Website, you could risk losing customers to the competition.
There’s a lot more that goes into having a successful Online Ordering Website than what might be thought. To have a successful Online Ordering Website it needs to have all the features that customers look for. There’s no point having a website if it doesn’t do what the customer wants it to do.
Here are 4 key features customers look for on a Food and Beverage Online Ordering Website.
1. Ease of Use
The most important feature that all customers look for on an Online Ordering website is an easy-to-use interface. If your Online Ordering website is hard to operate, customers will quickly leave and go to other providers.
Your Online Ordering website must be easy to use and instantly tell customers where they need to go to order. Your homepage is the key, it must easily convey where customers need to go to view your products, order, and pay. Before you consider publishing your Online Ordering website it is recommended that you test the website on your close contacts to see if the usability is simple and easy to use. The easier your website is to use, the more customers you will convert.
Related Article: 5 Features Every Online Ordering Website Should Have.
2. Product Images and Descriptions
This one is essential. If you want to convert visitors into full paying customers, you need to provide product images and descriptions. Customers want to see the product before they buy. Some products have very similar names and descriptions, to avoid confusion you need to do everything in your power to show the products in its entirety.
On your website’s product list, all you need to do is include a simple photo of the particular product along with a short sentence description of what it is. The more information you provide to customers the more likely they will be to buy from you.
Related Article: What Online Ordering Can Do For Your Business.
3. Card Payment Functionality
Your Online Ordering Website MUST give customers the ability to pay by card. With the Australian Food and Beverage Industry facing record wait times for payments, you need to do everything in your power to get customers to pay quickly and easily.
After a customer has selected the product they want to buy, your website must present an option to pay by any card method of their choosing, whether it be credit card, PayPal or direct debit. The more payment options your website caters for the more customers you will convert.
Related Article: How To Get Your Debtors To Pay Up Faster.
4. Simple Account Creation
We have all been there! Wanting to purchase something online and having to create an account. What should take 1 minute to complete drags out to take 20 and the experience has frustrated you so much that you no longer want to buy the product. To generate customers through your Online Ordering website you need to have an easy account creation process.
Your Online Ordering websites account creation should be simple and easy to create in under 2 minutes. The last thing your business wants is to lose an interested and willing customer due to your sign-up process. Your Account creation doesn’t need to include too much detail, just the essentials like name, number, email etc. Payment options can be completed at the time of purchase.
Related Article: 5 Challenges Facing Australian Food and Beverage Businesses in 2022.
5. Customer Reviews
81% of Australian customers base their buying decisions on a business’ Online Reviews. To get customers to choose your business over your competition your Online Ordering Website needs to have a Customer Reviews section.
Customers want to see what your business has done in the past before they spend money with you. Your Online Ordering website should have a page or section that allows visitors to read your businesses past customer reviews. Many businesses don’t offer this on their website, so it makes it a great opportunity for you to take advantage of.
Related Article: How Food and Beverage Businesses Can Build Trust with Customers.
Online Ordering Websites are the key to success in the Australian Food and Beverage industry in 2022. To have a successful food and beverage online ordering website, it needs to include all the key features that customers look for. The 5 features mentioned above are essential for all Online Ordering websites in 2022.
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For Food and Beverage Businesses, EasyVend supports and automates every part of your business, freeing you up to grow your sales simply unlike other ERP systems.
EasyVend creates unique, user-friendly Food and Beverage Online Ordering Websites that simplify the customer purchasing journey and maximise results. EasyVend has created Online Ordering Websites for hundreds of F&B businesses, and we understand your vision.
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